How the place named as the town of boiled beans ‘bende kaalu ooru' came to be known as the silicon valley of India, is surely one heck of a brand story. Bangalore has arrived to stay on the global map, ready to make everyone in the east to the west roll their tongues with Bengalooru .
One thing most people can’t get enough of is the cool Bangalore climate. On a deeper note one could see that the climate of Bangalore is not just a boring cool – it is in fact like the moods of a terribly charming but an unpredictable woman. A chilly morning would give rise to a super hot afternoon and then again, it may rain all of a sudden in the evening leading to a cold cold night. The predictability of the unpredictably fascinating Bangalore climate creates an absolutely unique image for the place.
Places to chill? The garden city has been popular in this regard since the Mughal era with the presence of gorgeous and lavishly entertaining hotspots. Today with the outsourced work lapping IT crowd, these hotspots have turned into several pubs, resorts, clubs, and fine dining places to get this city the apt title of the pub city. The gardens haven’t all gone, the pubs have all come up and the brand of Bangalore became distinctive with its greenery in co-existence with its booze and jazz.
The Brand got bigger and got people coming in from rest of the India and the world, coming to it to get a taste of it. Rise in the sale of luxury villas, apartments, serviced apartments was the next big high for the city. Eventually, the hour long Bangalore traffic caught the eye. The city’s cosy old fashioned roads weren’t all prepared and so now people literally eat their breakfast, comb their hair, apply make -up, read books and even brush their teeth and change clothes, stuck in the kilometres long Bengalooru traffic.
The blending of different cultures, traditions, people, languages, religions, social and economic statuses, Kollywood, Bollywood, Hollywood, Tollywood with anything new which comes up that the breezily cool Bangalore city opens up to with arms wide open – has created an iconic status for it.
How did this brand develop? One could see several reasons for it yet its huge development on a global scale is nothing short of awe and wonder. To think it out aloud, the brand was always there – the wonderful climate, the greenery, the valour of Tipu Sultan, Indian Institute of Science, the lovely lakes and the green gardens, now the huge MNCs, high rise apartments, metro transport, international airport, world class entertainment parks, performance by international artists, The Art of Living International Ashram, Vrindavan Ashram, Sri Sathya Sai Baba Hospital, Closeness to Mysore, Ooty, Mumbai, Hyderabad, Chennai, Pondicherry, Kerela, Vijay Mallya, Kingfisher, Deepika Padukone, H.D Deve Gowda, Anushka Sharma, Pankaj Advani, Lakshmi Menon – the brand of Bangalore is nothing new. It had existed in the past, it exists right now and based on the strength of its brand until now, The Brand of Bangalore, will always exist.
P(x) is one of the leading ad agency in south of India that not only revolves around marketing it acts like a complete bouquet of branding, marketing and advertising. We advertise to enlighten the brands and products that customers can correlate to and also can share with the other people around. this is one of the ads done for our consumer durable brand OWN.
We believe in delivering the product or brand by the best possible way of advertising. By advertising we bring in hope and belief that our experience has helped us to cultivate innovative ideas for your brands or products. We are P(x).
What’s the most resilient parasite? A bacteria? A virus? An intestinal worm?
An idea. Resilient, highly contagious. Once an idea has taken hold in the brain, it’s almost impossible to eradicate. A person can cover it up, ignore it but it stays there. Information is forgotten. But an idea fully formed and understood; that sticks in there, somewhere.
This opening statement of the movie ‘Inception’ reminds me of the first lessons my advertising guru taught me. We are always trying to play with these so called ‘ideas’ in branding or communication. ‘Inception’ is all about that game. Good brands are created out of these inceptions of ideas in the minds of their customers.
A flagship brand of Nandi Valley Winery Group.
To re-introduce the branding with a complete new look and give them maximum exposure.
In order to give them a podium to express, we re-created its packaging and branding and giving it a bolder look. To do that, we refurbished its label with a new one which had more to contribute to its bearer. The new label had the illustration of their winery located in Bijapur, and a font in black which beautifully carved the brand name on it; giving it a look which matches its identity and value proposition.
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E-mail: ajeesh [at] pofx [dot] in