Saara Packaging Brand Identity from P(x)

by in Branding, Brands 

Brand Background:

Brewing their name amongst the culinary world, Nandi Valley Winery is one name that is often spoken by the food enthusiast. It is known for its premium wine products, quenching the thirst of many connoisseurs and novices in Karnataka. It also boasts for producing premium class wines in Karnataka and the rest of the country. Spreading across 250 acre of vineyard located in Bijapur, North Karnataka, it adds an additional dimension for the back-packers as the place is already famous for its tourist destination and historical monuments.

Sara:

A Fighter brand of Nandi Valley Winery Group.

Brief:

To re-introduce the brand with a complete new look and give them maximum exposure.

Solution:

Sara wines are port wine which gives a refined and premium taste to its bearer. But due to its less brand loyality, it was declining and contributed less compared to its sale. In order to give them a new positioning we changed the label with a transparent look so that its audience can see it differently. With regards to the colour of the wine, we also made them available in three attractive colours: brown, blue and red; giving them an attractive appeal. Besides the product, sara wine is now known for being the first transparent wine label with three different colours – which are really not wine-like – which managed to create a compact impact in the market.

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Ajeesh Njarakkadan
P(x) is an advertising agency in Bangalore, Brand and marketing consultants in Bangalore, Cochin, Ernakulam, Kerala. We believe in creating out of the box branding and ad solutions for our clients.
Ajeesh Njarakkadan

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