What a cliche it is to start a topic like this,
by talking about how globalized and industrialized Bangalore is,
and hence how acutely advertising and marketing solutions are needed,
by the companies to emerge from the competition, deep seeded,
And in changing times, to keep their image steady,
But anyway, I guess we cliched ourselves already.
Now which city is called Garden city, Pub city, Silicon Valley of India, Pensioners paradise, Space city, Electronic city and Kollyood land? Yes, it is just one city. And yes, with so many sobriquets that one could even call it a sobriquet city.
The answer my dears, is none other than Bangalore city! The city of tree greens and high rise buildings’ sheens! The sweet home to many brand makers A.K.A advertising agencies – From the likes of O&M to the many highly creative and upcoming ones like P(x) and Origami Creative. And did you know that the Rs. 28,694 CRORE worth advertising industry in India which grows diligently every year – has got Bangalore city as one of the top candidates eating up a big share in the pie.
What do you do
when a client comes to you,
with a product they launched lovingly,
but that became a still born baby,
soon after its launch in the market?
A couple of questions later, you understand.
The product is a chair and the market is flooded with them enough already to deprive all the newcomers of breathing space or any consumer attention.
Wasn’t that obvious, you ask (yourself, of course)
Now our client wants to re-launch these chairs with a vengeance and they choose us as their accomplice in this.
Now how can you make a chair seem awesome? What’s so great about a chair? What’s so great about sitting?
We have our jobs to do so we think.
Think. Chair. Imagine. Sitting. Feel. Comfort. Bottom. Back. Neck.
Few hours and coffee cups later, with the jammed blood flow to our legs, all our minds asked was, what’s so great about sitting?
It looks like something simple, banal, everyday…. Something as common to our lives as eating and sleeping. How do we make a brand out of this?
History tells us that it is the simple things we take for granted…. We thought it interesting to note that we spend most of our waking time, sitting…and the devil is in the details.
And then came the idea – like a flash of lightning in a (ch)airy sky.
Imagine a day without sitting.
That’s exactly what we made our consumers think about by plastering our message on park benches, metro train seats, bus seats and railway train seats. Imagine a day without sitting.
When you stand, you understand the importance of sitting. And when you are sitting, you would want additional comforts that only our chair sutra could understand perfectly. Now after you’re done with imagining a day without sitting, we welcome you to experience the perfect sitting experience.
P(x) is an ad agency in Bangalore with a great potential. We started exactly two years back with two people and now they have 16 active staff in the team. Cochin is active and they are in the hunt for right clientele from Kerala. P(x) has already won a prestigious award from Cochin ads club competing against the best ad agencies in India.
95/4, Kautilya Residency, Mes Colony, Konena Agrahara, HAL, Bangalore, Karnataka 560017, India.
Phone no: 08040910707
E-mail: ajeesh [at] pofx [dot] in
GS2 Heavenly Plaza Kakkanad, Cochin, India - 682021.
E-mail: ajeesh [at] pofx [dot] in