How the place named as the town of boiled beans ‘bende kaalu ooru' came to be known as the silicon valley of India, is surely one heck of a brand story. Bangalore has arrived to stay on the global map, ready to make everyone in the east to the west roll their tongues with Bengalooru .
One thing most people can’t get enough of is the cool Bangalore climate. On a deeper note one could see that the climate of Bangalore is not just a boring cool – it is in fact like the moods of a terribly charming but an unpredictable woman. A chilly morning would give rise to a super hot afternoon and then again, it may rain all of a sudden in the evening leading to a cold cold night. The predictability of the unpredictably fascinating Bangalore climate creates an absolutely unique image for the place.
Places to chill? The garden city has been popular in this regard since the Mughal era with the presence of gorgeous and lavishly entertaining hotspots. Today with the outsourced work lapping IT crowd, these hotspots have turned into several pubs, resorts, clubs, and fine dining places to get this city the apt title of the pub city. The gardens haven’t all gone, the pubs have all come up and the brand of Bangalore became distinctive with its greenery in co-existence with its booze and jazz.
The Brand got bigger and got people coming in from rest of the India and the world, coming to it to get a taste of it. Rise in the sale of luxury villas, apartments, serviced apartments was the next big high for the city. Eventually, the hour long Bangalore traffic caught the eye. The city’s cosy old fashioned roads weren’t all prepared and so now people literally eat their breakfast, comb their hair, apply make -up, read books and even brush their teeth and change clothes, stuck in the kilometres long Bengalooru traffic.
The blending of different cultures, traditions, people, languages, religions, social and economic statuses, Kollywood, Bollywood, Hollywood, Tollywood with anything new which comes up that the breezily cool Bangalore city opens up to with arms wide open – has created an iconic status for it.
How did this brand develop? One could see several reasons for it yet its huge development on a global scale is nothing short of awe and wonder. To think it out aloud, the brand was always there – the wonderful climate, the greenery, the valour of Tipu Sultan, Indian Institute of Science, the lovely lakes and the green gardens, now the huge MNCs, high rise apartments, metro transport, international airport, world class entertainment parks, performance by international artists, The Art of Living International Ashram, Vrindavan Ashram, Sri Sathya Sai Baba Hospital, Closeness to Mysore, Ooty, Mumbai, Hyderabad, Chennai, Pondicherry, Kerela, Vijay Mallya, Kingfisher, Deepika Padukone, H.D Deve Gowda, Anushka Sharma, Pankaj Advani, Lakshmi Menon – the brand of Bangalore is nothing new. It had existed in the past, it exists right now and based on the strength of its brand until now, The Brand of Bangalore, will always exist.
Bangalore, the Silicon Valley of Asia, the youngest metropolitan, is known for many things, its beautiful weather, the varied cultures, the lifestyle, the list goes on… Now, there is one more addition to this list, Advertising!
Ad agencies in Bangalore have become so popular over the past decade that almost every global agency is setting up a branch in Bangalore today. These agencies specialize in catering to a spectrum of clients varying from IT to Hospitality, Restaurants to Distilleries. And the works coming out of these creative boutiques are mesmerizing.
The success story of these ad agencies in Bangalore goes to the sheer interest in advertising and the passion to innovate. Over the years, many ad agencies in Bangalore have received heaps of accolades and appreciations from the advertising industry from across the world. Few of the agencies are top revenue generating agencies in the world.
P(x) is one such advertising agency in Bangalore and in just 5 years, we have proved our metal time and again. With 30 awards in our bag, we are one of the highest award winning medium size ad agencies in Bangalore and have been doing this consistently in awards like Big Bang and Pepper.
It is our desire to create brands that has driven us to such fame. In just three years, we have worked with few organisations which are the industry leaders in their respective forte. Our signature touch of innovation in every work that we send out has brought us fame and respect from our clients, advertising industries and the general public. We strive towards achieving this time and again and have never failed in delivering only the best.
We as an agency will grow along the industry and will see advertising industry in Bangalore shine in all its glory and be a part of said glory.
P(x) is one of the leading ad agency in south of India that not only revolves around marketing it acts like a complete bouquet of branding, marketing and advertising. We advertise to enlighten the brands and products that customers can correlate to and also can share with the other people around. this is one of the ads done for our consumer durable brand OWN.
We believe in delivering the product or brand by the best possible way of advertising. By advertising we bring in hope and belief that our experience has helped us to cultivate innovative ideas for your brands or products. We are P(x).
Creativity is the essence of P(x).From needle to bindhi, bindhi to lantern and from lantern to coffee art we believe in the enhancement of the brand.We have a vision that Brand is not a product,it is combination of feelings and dedication that are wrapped together and put forth.
It’s the sum of all the characteristics and distinctive appearance of brands is what P(x) offers.P(x) is the powerhouse of branding with bag full of experiences and unique ideas that are been incorporated for their branding purpose. For most of today’s clients branding ends with a logo or packaging, they forget all other touch points. We consider all possible opportunity and will not leave any of them.
Branding Consultants have to face this question regularly.
Let’s borrow the definition of brand from my last article. “What is a brand? For a common man brand is a name, term, design or symbol that identifies one seller’s good or service as distinct from those of other sellers. An expert would define these as an outward manifestation of the concept or an abstract thought called brand, it goes quite deeper than all these. It’s like a considering an idol in a temple, as the god or considering a person as mere mass made of flesh and bones. Brand is more than the logo creation; it’s just an expression of a larger intangible asset or personality of the product or service. Brand is like a soul to the human being, which helps flesh and bones to become a human being.”
If we take this as the definition, branding spreads across to all type of organisations, people, places etc. You have to apply the principles of branding if you need an identity differentiated from your competitors or pals.
“We don’t want a brand creation” is a regular comment from most of the entities or personalities. This misconception is based on a narrow minded definition of marketing, in most of the cases. For common man marketing is sales, they forget other Ps. Sales is just a small portion in marketing spectrum. This is evident if you analyze any well-known organization or personality. They all will have a perfect set of branding elements. These would have been there knowingly or unknowingly.
Even religious figures and politicians are not different. Take the example of Mahatma. Look at the brand name of Gandhi, the packaging (dressing), Philosophy, etc. All of them were perfectly suitable for the target audience. TG (Common man) never found any difficulty in associating themselves with the brand. Look at the methodologies adopted for resistance; all were in congruence with the brand. Everything about the brand Mahatma was differentiated, well aligned to a core positioning and TG specific. We can see the same if we analyze all famous personalities. The same is applicable for Religions and Gods also.
It’s evident from the above discussion that a perfect alignment of branding principles is necessary for any activity to be successful. Question is about your intention whether to plan it in advance or to give the control to situations. Brand consulting agencies are necessary as all organisations finds it difficult to employ an experienced brand consultant.
95/4, Kautilya Residency, Mes Colony, Konena Agrahara, HAL, Bangalore, Karnataka 560017, India.
Phone no: 08040910707
E-mail: ajeesh [at] pofx [dot] in
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E-mail: ajeesh [at] pofx [dot] in