We have all heard of many successful businesses falling down from their high and might, just because of some really remarkable innovative marketing and advertising tactics of their new competitors and their own failed attempts in trying to keep up.
While a ‘rags-to-riches’ story inspires others, the fall of the big one, takes up the space for gossip news in business articles.
While we certainly would not be digressing from the topic but tell you a little business secret if your trademark has not being doing too well lately.
Get a Bangalore Brand Consultant and get them fast and quick.
Remember the lines,
‘Mirror Mirror on the wall,
Who is the fairest of them all?’
Well by this we are not implying that you are the evil step mother in the Snow white and the seven dwarfs, but to keep the value of your trademark you do need a mirror that speaks about your brand.
You need to know how you look and how you could improve your looks, what you could highlight and what you could subdue.
Also you need to know what your target audience thinks of you, what their perception of you is and what kind of mindshare you hold which is affecting your current revenues.
Are you being classy enough for your target classy audience?
Are you being fun enough for your young consumer crowd?
How are you being ‘seen’?
Yes, you need a speaking mirror in the form of a Bangalore brand consultant who would not only tell you how your trademark shows up in the consumer radar but also how to enhance it further.
Now who wouldn’t love this?
Increase the sales just by tweaking your advertising and marketing strategies in an important yet previously skimmed over area.
Your creative ad guys and your marketing MBAs might have made a plan that they have followed year after year, business after business.
But things change over time. People change over time and that changes their preferences in a way that your product may not have been projected to be yet ready for.
Get the right projection. Get the doctor to tell you why you are feeling the ache or why you could feel it and how you could cure it.
Sometimes the solution is just a simple pill that you have been ignoring to take.
And always remember:
Perfect Branding = Increased Revenue.
Your competitor may know the value of a Bangalore brand consultant and may already be busy picking up one.
You really do not want to miss out, do you?
Competition exists everywhere and to stand apart from your competitors, you would need a powerful image that could speak for you.
This is so that it is your trademark only which is the first thing that comes to the mind of the consumers when picking out a product or service.
Remember how Colgate became synonymous with toothpaste in India during the 90s? It still seems to hold a major share of the Indian consumer’s mindshare with frequent references to someone with a great smile being complimented as having a ‘Colgate smile’.
In other words, your trademark must hold the biggest mind share in your consumers which would in turn ensure that you get the most of the market’s Share of Wallet.
You probably must have heard of products being created in the factories, Services in Schools while Brands in the mind?
Furthermore, by understanding the strengths and weakness of your competitors, these consultants chart out ways and means on how best you could take advantage of the weaknesses and learn from the competitor’s strength.
Not only would this give you a lead over your competitors but would also lead to several leads in your business as well.
Your brand needs increased visibility.
You know it and so does your Brand Consultant.
Now how to go about it?
With the increase in technology available to the general crowd, the channels of advertising have increased and so have the ways to market your business image.
You would need to know that at this stage of your business, what would create a more show-and tell for your business while having the most return on investment (ROI). For this well researched and analysed decision by experienced consultants would need to be made on advertising and marketing efforts like:
Getting your business into social media for customer engagement and advertising.
Spending on product research so as to be able to offer ‘newer’ and more ‘enhanced’ products.
Giving away free merchandise to promote your business.
Exploring fringe media like cricket pitches, petrol pumps, elevators, escalators, movie tickets etc.
As a business, your time and attention is mostly focused on your offering yet one must never forget that it is eventually the customer who is the boss and is the base on which any business functions.
Hence leave the Show-and Tell to the experts who could show you off in the best light to your customers and tell the most amazing things about you to them.
Apart from this, it would also be ensured that your audience is increased by making your advertising and marketing campaigns have an increased reach.
Your marketing and advertising campaigns are making your trademark speak up but you also need help in sustaining and upholding it.
Your friendly Bangalore Brand consultant would help you in developing strategies to manage your brand effectively. You would also be advised on extending your trademark name to a new product or service launch and how to inculcate the newcomer into your existing brand image.
Furthermore, you would also be helped in measuring the value of your brand in how effectively it converts into revenues as compared to a generic product.
Now who wouldn’t like some extra branding help?
By making a correct judgement about your Brand image and position on a long term basis and defining it further for more power, these consultants help the business make important decisions in terms of its marketing, advertising, finance and HR related aspects, these consultants make sure you get value for every penny you spend on them.