Bangalore – The story of a brand

by in ad agency, advertising, Advertising agency in Bangalore, Brand consultant, Brand Consultants in Bangalore, Branding 

How the place named as the town of boiled beans ‘bende kaalu ooru' came to be known as the silicon valley of India, is surely one heck of a brand story. Bangalore has arrived to stay on the global map, ready to make everyone in the east to the west roll their tongues with Bengalooru .

One thing most people can’t get enough of is the cool Bangalore climate. On a deeper note one could see that the climate of Bangalore is not just a boring cool – it is in fact like the moods of a terribly charming but an unpredictable woman. A chilly morning would give rise to a super hot afternoon and then again, it may rain all of a sudden in the evening leading to a cold cold night. The predictability of the unpredictably fascinating Bangalore climate creates an absolutely unique image for the place.

Places to chill? The garden city has been popular in this regard since the Mughal era with the presence of gorgeous and lavishly entertaining hotspots. Today with the outsourced work lapping IT crowd, these hotspots have turned into several pubs, resorts, clubs, and fine dining places to get this city the apt title of the pub city.  The gardens haven’t all gone, the pubs have all come up and the brand of Bangalore became distinctive with its greenery in co-existence with its booze and jazz.

The Brand got bigger and got people coming in from rest of the India and the world, coming to it to get a taste of it. Rise in the sale of luxury villas, apartments, serviced apartments was the next big high for the city. Eventually, the hour long Bangalore traffic caught the eye. The city’s cosy old fashioned roads weren’t all prepared  and so now people literally eat their breakfast, comb their hair, apply make -up, read books and even brush their teeth and change clothes, stuck in the kilometres long Bengalooru traffic.

The blending of different cultures, traditions, people, languages, religions, social and economic statuses, Kollywood, Bollywood, Hollywood, Tollywood with anything new which comes up that the breezily cool Bangalore city opens up to with arms wide open – has created an iconic status for it.

How did this brand develop? One could see several reasons for it yet its huge development on a global scale is nothing short of awe and wonder. To think it out aloud, the brand was always there – the wonderful climate, the greenery, the valour of Tipu Sultan, Indian Institute of Science, the lovely lakes and the green gardens, now the huge MNCs, high rise apartments, metro transport, international airport, world class entertainment parks, performance by international artists, The Art of Living International Ashram, Vrindavan Ashram, Sri Sathya Sai Baba Hospital, Closeness to Mysore, Ooty, Mumbai, Hyderabad, Chennai, Pondicherry, Kerela, Vijay Mallya, Kingfisher, Deepika Padukone, H.D Deve Gowda, Anushka Sharma, Pankaj Advani, Lakshmi Menon – the brand of Bangalore is nothing new. It had existed in the past, it exists right now and based on the strength of its brand until now, The Brand of Bangalore, will always exist.

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Ajeesh Njarakkadan
P(x) is an advertising agency in Bangalore, Brand and marketing consultants in Bangalore, Cochin, Ernakulam, Kerala. We believe in creating out of the box branding and ad solutions for our clients.
Ajeesh Njarakkadan

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