Advertising is one industry which is quite full of witty one-liners and these by themselves qualify for unforgettable quotes. But many quotes have been quoted on the quotable industry of advertising and some of them are so memorable and so hard to miss, that we just had to share them with you. So here we select 15 Memorable Gem like quotes on advertising made by the who’s who of the ad world, popular writers, the big brands and the brand makers. Enjoy!
Damned, you said it Calvin Klein. With the consumers getting more individualistic, it is time to personalize the art of storytelling in advertising. Product and its brand image totally take a back seat – it is the consumer who is the driver in the ad world.
Many copywriters diligently follow the advice of David Oglivy today to make their copies full of cute sounding grammar errors. These grammar mistakes catch the attention of the grammar Nazis while connecting well to the grammar deficient masses – win-win in all.
Delving for the need of creative agencies, this quote by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi since 1997, aptly surmises that what a creative agency can do for a business, no one else can.
No one says it quite like Steve Jobs. Besides his entire world splitting success, Steve is also fondly remembered for his power packed inspiring speeches and quotable quotes. The above one on creativity tries to peer into the soul of advertising which is a creative industry at the heart of it. What brings about creativity? Why and how are creative people different than others? Ever thought about it? Hope you do now.
This is quite true in the ad industry. In whole your career if you make one memorable and remarkable ad, you could be known life time as the |Product name_man/woman|.
Quite simply the above quote by Peter Nivio Zarlenga, author of The Orator shows us how advertising create a simple product into something of an emotional value for the client. By selling a lipstick as a hope, maybe their ad tries to save a marriage from breaking or encourage an ageing woman to feel sexy again; telling a young girl that she could hope to fulfil all her dreams etc. Their ad could talk to any female in need of confidence who could hope to get it through their product.
While we cannot really say whether Bill Cosby meant it in an approving manner or not but nonetheless we cannot fully agree with it either. The delightfully vague in advertising is usually and ideally only to accentuate the concrete promises. It is like putting make up on a pretty girl to make her look even prettier to the masses.
What a power packed line on advertisements! Norman Douglas, the British writer probably meant the political advertisements, we think. Since advertisements do have the power to change the minds of people, it would not be wrong to consider that the ideals portrayed by advertisement could show the ideals of the nation since its people get affected by the advertisements.
I cannot say what motivated Thomas Jefferson to make this strong statement. It seems to favour advertising, my bread and butter industry, hence I take it in a true and fun manner. Hope he wasn’t joking though.
The above quote aptly points out the need for advertising by businesses. Now how can you keep winking in the dark to your customer?
Advertising involves risk and some times, things may back fire, even pretty badly. In the happy go lucky industry of advertising, there really shouldn’t be any time spent in moaning and crying. Dust yourself off every time your ad idea is rejected or does not work. Restart and make a fresh beginning after learning from the past to be eventually successful.
A nice piece of gyaan by the father of advertising. Funny sells always and makes for the best ideas. Let’s make a pact to make our thoughts as funny as possible.
This is one quote I totally believe in. Advertisers are essentially artists who have that rare gift of creating art with a strategy. And that’s what the ad industry is all about.
Imagine if we could make amazing ad campaigns on moral values, lessening cruelty and selfishness etc in the world. This kind of advertising can totally change the world. Unfortunately no one has that kind of money for world improvement still the fact remains that sanely applied advertising could remake the world.
True that. The more you talk about your product in scientific and quantitative terms (read statistics) the more the consumer can get an understanding and acceptability for your product. So make sure to include them liberally in your next ad.
95/4, Kautilya Residency, Mes Colony, Konena Agrahara, HAL, Bangalore, Karnataka 560017, India.
Phone no: 08040910707
E-mail: ajeesh [at] pofx [dot] in
GS2 Heavenly Plaza Kakkanad, Cochin, India - 682021.
E-mail: ajeesh [at] pofx [dot] in